For content providers MCN delivers the most direct, cost-effective, profitable connection to mobile users. With pioneering Vertical Paid Search and Search Merchandising programs like allwords(sm), MCN content partners generate the highest clickthrus, conversions, and ROI from mobile content discovery and have unmatched access to end users that supports their brands, marketing promotions, and content selection.
MCN’s unique real-time Federated connector system adapts to content providers in hours and requires no ongoing maintenance, makes best use of rich metadata in their databases, and provides direct feedback on user responses to assist in developing more successful marketing programs.
