"Rather than hold back the tide of off-portal browsing, many operators are tearing down the walls around their decks and placing web search at the heart of the on-portal propositions...If operators want to retain a central role in the content market, they need to become "smart" pipes, extracting revenue from content providers and users with every ad or purchase that uses their network."
Informa Telecoms & Media, Mobile Market Status 2008
In 2008 MCN was named one of the EContent "Top 100 Companies that matter most in the digital content industry"
MCN allwords(sm) Vertical Paid Search programs are recognized by Visiongain
MCN allwords(sm) Vertical Paid Search programs are recognized by Visiongainas 2008's "Best Advertising or Marketing Service" for Mobile Content Providers
MCN allwords listings deliver the most direct, profitable connection between end users and the premium content they want to consume on their phone in high value categories like Music, Tones, Images, Video, Games, Shopping, etc. It eliminates the need to manage costly and complex keyword bidding and campaign systems: with allwords content providers buy all the keywords in a content category with one monthly or quarterly purchase. If the provider’s database contains content relevant to the query it can be presented to users in 2-3 clicks.
Content providers manage SEO within their own databases, and get direct feedback on user behavior that allows them to adjust content, promotions, pricing, and marketing programs based on actual performance data.
For innovators like Turkey's Avea, Thailand's AIS and DTAC, and Yahoo! Mobile Japan and dozens of content partners the MCN allwords program delivers:
• Direct, measurable feedback on end user behavior
• The most effective coverage of ALL keywords in a category with the lowest operating overhead
• Support for content provider brands
For Yahoo! Mobile Japan and dozens of leading Japanese content partners in the allwords(sm) network the program is delivering the highest clickthroughs and conversions in Japan's hypercompetitive mobile content industry