Mobile Content Networks - Company/Overview

Stockholm, Sweden and Tokyo, Japan, February 13, 2008–Mobile Content Networks (MCN) the leading global provider of mobile search management solutions today announced the launch of mobile search services for Tele2 Sweden's new mobile portal.

In the first of several market rollouts MCN's MobileSearch.net platform is now powering multi-channel search services in several popular categories, including Ringtones, Music, Images, Games, Video, Local, Wiki, and Web information search.

"Tele2's selection of MobileSearch.net marks our sixth deployment in Scandinavia and our largest multi-channel deployment to date in Europe," said MCN CEO Marc Bookman. "This is another example of how MCN can go from concept to "Live" services in a few short weeks in any country and across multiple high value content and information channels with multiple content providers. Not only do we continue to demonstrate the unique value that our pioneering Federated Search Management platform offers to mobile operators in highly competitive markets, we also are bringing clear benefits to the content providers who are participating in the services."

"With MCN we were able to connect in a matter of days with minimal cost and effort," said Thomas Persson, Managing Director for InProdicon, an independent provider of digital content for mobile. "Thanks to the efficiency and high performance of the MCN Mobilesearch.net platform, our outlook for these new service opportunities with Tele2 in Sweden and other markets is very positive."

"These new vertical search services are what mobile users need to access mobile content and information more easily," said Per Einar Dybvik, CTO of Aspiro, a mobile entertainment market leader in Northern Europe. "MCN's Federated Search solution gives us improved flexibility, better results, and a sustainable, effective platform for delivering our content together with Tele2 and to their subscribers."

Tele2 is Europe's leading alternative telecom operator, offering fixed and mobile telephony, broadband, data network services, and cable TV to 25 million customers in 15 countries. Tele2 offers mobile services in 13 countries, including Sweden, Norway, Russia, Latvia, Lithuania, Estonia, France, Austria, and Croatia. Tele2 has been listed on OMX Nordic Exchange Stockholm since 1996.

MCN (Mobile Content Networks) provides mobile network operators, mobile portals, and mobile content providers with the most advanced whitelabel Federated Mobile Search Management solution (MobileSearch.net) to deliver the right answers in 2-3 clicks, in any language and across any mobile network and mobile device.

MobileSearch.net is the flexible, scalable, intelligent Search Management infrastructure that operators and portals need to manage multiple search engines and content categories. Based on a unique, patent-pending use of Federated Search technology developed by MCN specifically for the mobile industry, MobileSearch.net is a turnkey, hosted, ASP solution. It manages queries to and results from any search engine or content provider in any content channel defined by MCN's customers–all with a standard set of software interfaces (APIs) and managed according to its partner's business rules.

MCN launched MobileSearch.net services in Finland with DNA in November, 2005 and now supports over a dozen mobile operators and portals worldwide, including services in Japan for Yahoo! Japan Mobile and NTT DoCoMo's iMode portal, as well as all three operators in Thailand (AIS, DTAC, and True) and other customers in Japan, Finland, China, and the U.S. Today MobileSearch.netpowered services cover nearly 200,000,000 mobile subscribers worldwide. MCN's business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and operates data centers in Japan, the U.S, and Europe.

With more than a dozen distribution partners in Japan, Finland, Thailand, China, and the U.S. covering nearly 200,000,000 mobile subscribers, Mobilesearch.net is providing real-time results on a global basis.