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Tokyo, Japan–January 22, 2008 - Mobile Content Networks (MCN) the leading global provider of mobile search management solutions today announced the launch of allwords(sm) a new mobile content advertising network that enables mobile content providers to purchase all keywords in popular vertical content categories (music, images, games, shopping, etc) in order to increase user traffic, clickthrus, and conversions. Mobile network operators and portals also benefit from an important new revenue opportunity associated with the sale of category-based keyword advertising.
"allwords represents an entirely new revenue opportunity for mobile network operators and portals, and an important new way for content providers to focus limited promotion budgets in order to increase transactions in their key vertical content categories," said Marc Bookman, CEO of MCN. "allwords was developed based on our mobile search service experience with operators and portals around the world, and reflects the unique global perspective that MCN has gained from over a dozen deployments in markets as diverse in Asia, Europe, and North America."
With allwords.net, mobile content providers and their agencies can directly manage advertising budgets and content category promotions, can measure user response directly, and can adapt quickly to changes in user interests in order to maximize sales. Depending on the content channel and content provider, allwords.net enables content providers to purchase either Content Listings on a Pay-Per-Click (PPC) basis or Affiliate positions on a Pay-Per-Action (PPA) basis, thus increasing flexibility and extending promotional budgets.
"In addition to the benefits for content providers we are providing operators and portals with a turnkey revenue tool that benefits everyone in the mobile value chain, from operators to content providers and end users," continued Bookman. "allwords.net is a key component of our recently launched Digital Content Search services with Yahoo! Mobile Japan, and will be a core component of our activities not only in Japan but in all of our markets."
MCN (Mobile Content Networks) provides mobile network operators, mobile portals, and mobile content providers with the most advanced whitelabel Federated Mobile Search Management solution (MobileSearch.net) to deliver the right answers in 2-3 clicks, in any language and across any mobile network and mobile device.
MobileSearch.net is the flexible, scalable, intelligent Search Management infrastructure that operators, portals, and distribution partners need to manage multiple search engines and content categories. Based on a unique, patent-pending use of Federated Search technology developed by MCN specifically for the mobile industry, Mobilesearch.net is a turnkey, hosted, ASP solution. It manages queries to and results from any search engine or content provider in any content channel defined by MCN‘s customers–all with a standard set of software interfaces (APIs) and managed according to any mobile site‘s business rules.
MCN launched MobileSearch.net services in Finland with DNA in November, 2005 and now supports over a dozen mobile operators and portals worldwide, including services in Japan for Yahoo! Japan Mobile and NTT DoCoMo‘s iMode portal, as well as all three operators in Thailand (AIS, DTAC, and True) and other customers in Japan, Finland, China, and the U.S. Today MobileSearch.netpowered services cover nearly 200,000,000 mobile subscribers worldwide.
With more than a dozen distribution partners in Japan, Finland, Thailand, China, and the U.S. covering nearly 200,000,000 mobile subscribers, Mobilesearch.net is providing real-time results on a global basis.
MCN‘s business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and operates data centers in Japan, the U.S, and Europe.
For more information contact:
Stephen Burke
media@mcn-inc.com |
