Mobile Content Networks - Company/Overview

Helsinki, Finland and Tokyo, Japan-January 10, 2008-Mobile Content Networks (MCN) the leading provider of mobile search management solutions today announced its selection by and launch of services for Elisa Oy, a leading Finnish communications service company. MCN now powers search services for music, games, images and local services on Elisa Mobile Portal.

"Elisa's selection of MobileSearch.net marks our fifth deployment in Finland," said MCN CEO Marc Bookman. "Now, as in Thailand where we support all three operators, we are proving that our Dynamic Federated Search Management platform offers unique benefits for mobile operators in highly competitive markets. MCN can provide, in any market or language, the best way for mobile operators to connect with the local content and services that mobile users desire while supporting the operator's brand and individual service offering."

"After careful study of our market and users we concluded that MCN's unparalleled ability to rapidly connect with local content providers and to deliver relevant, real-time results in 2-3 clicks best met our needs," said Mikko Mattinen, Head of Content Services in Elisa. "With MCN we have gone from contract to service launch in less than 6 weeks with a solution that supports our brand and business rules."

Elisa Corporation is a leading Finnish communications service company. Elisa offers its private, corporate and institutional customers voice and telecommunication services, customised communications services solutions and network operator services. Elisa is the broadband market leader in Finland. It has over 1.3 million fixed line subscriptions, of which broadband subscriptions comprise over 518,000. Elisa is a forerunner in providing new mobile and content services, and it has over 2.3 million mobile phone subscribers. Elisa is listed on the Helsinki Exchanges, its revenue for 2006 amounted to EUR 1.52 billion and it has 3,200 employees. Elisa offers services through the Elisa, Saunalahti and Kolumbus trademarks, and internationally in association with its partners Vodafone and Telenor. www.elisa.com

MCN's mission is to provide mobile network operators, mobile portals, and mobile content providers with the most advanced whitelabel Mobile Search Management solution (MobileSearch.net) that delivers the right answers in 2-3 clicks, in any language and across any mobile network and browser-based mobile device.

MobileSearch.net is designed to provide the Search Management "middleware" or management infrastructure that operators, portals, and distribution partners need to manage mobile search and related advertising across multiple channels of content and information. Based on a unique, patent-pending use of Dynamic Federated Search technology developed by MCN specifically for the mobile industry, Mobilesearch.net is a turnkey, hosted, ASP solution. It manages queries to and results from any search engine or content provider-all with a standard set of software interfaces (APIs) and managed according to any mobile site's business rules.

MCN launched MobileSearch.net services in Finland with DNA in November, 2005 and currently supports multiple search channels for DNA WAP, including Ringtones, Images, Games, Local, and Web search. In 2006 MCN added support for TeliaSonera's SuMoHaKu search services on the SurfPort portal, as well as for Nokia Visual Radio and meteli.mobi, a leading mobile music site.

With more than a dozen distribution partners in Japan, Finland, Thailand, China, and the U.S. covering nearly 200,000,000 mobile subscribers, Mobilesearch.net is providing real-time results on a global basis.

MCN's business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and operates data centers in Japan, the U.S, and Europe.