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Tokyo, Japan --Wednesday, October 10, 2007. Mobile Content Networks (MCN), the world's leading independent Mobile Search Management solutions provider, today announced the establishment of MCN Japan K.K., a wholly-owned subsidiary of MCN Inc.
Concurrent with the formation of MCN Japan K.K. MCN has moved its global operating headquarters to Tokyo to accelerate response to growing demand for MCN.s whitelabel Mobile Search Management platform in Japan, Southeast Asia, China, and India. MCN's CEO Marc Bookman and several members of the MCN management team are now based full-time in Japan.
"Success in Japan is a key priority for MCN and we've taken a consistent, strategic approach to establishing our Mobile Search Management solution in the world.s most advanced mobile market," said Marc Bookman. "We began studying the market closely in 2004, launched our first services in early 2006, and have steadily expanded our team and our customer relationships. Forming MCN Japan K.K. reflects our commitment to making MCN a long-term contributor to Japan.s fast-growing Mobile Search and Mobile Search Advertising industry. Also, by relocating our senior business management to Japan we are taking full advantage of time zones and geographic location to respond in real-time to customer and market requirements not only in Asia but in Europe as well."
MCN recently opened its largest data center, in Tokyo, to support traffic growth in Japan and Asia. According to Bookman, "In less than a year MCN has launched two MobileSearch.net-powered services to NTT DoCoMo subscribers in Japan in cooperation with D2 Communications (the award winning .FM Radio Music Search. and .iMenu Premium Music Search.) and Thailand.s three leading mobile operators (AIS, DTAC, and TrueMove). In the months ahead we expect further acceleration of our business in this region, and in Europe, and are positioning ourselves to meet local market needs."
"MCN is poised to be one of the catalysts for important changes in mobile search and mobile search advertising in Japan and other major markets" said Takeya Takafuji, president. Mobile Marketing Solutions Association and director, MCN Inc. "With its outstanding technology, clear focus on solving the problems of mobile search, and desire to be a trusted partner with mobile network operators, mobile content providers and mobile media companies and portals, MCN brings a fresh approach that can make it a leading contributor to profitable mobile search-based services this region."
MCN's mission is to provide to mobile network operators, mobile portals, and mobile content providers the most advanced whitelabel Mobile Search Management solution (MobileSearch.net) that delivers the right answers in 2-3 clicks, in any language and across any mobile network and browser-based mobile device.
MobileSearch.net is designed to provide the Search Management ,middleware, or management infrastructure that operators, portals, and distribution partners need to manage mobile search and related advertising across multiple channels of content and information. Based on a unique, patent-pending use of Federated Search technology developed by MCN specifically for the mobile industry, Mobilesearch.net is a turnkey, hosted, ASP solution. It manages queries to and results from any search engine or content provider.all with a standard set of software interfaces (APIs) and managed according to any mobile site.s business rules.
With more than a dozen signed distribution partners in Japan, Finland, Thailand, China, and the U.S. covering over 110,000,000 mobile subscribers, Mobilesearch.net is providing real-time results on a global basis.
MCN.s business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and operates data centers in Japan, the U.S, and Europe.
For more information contact:
Stephen Burke
media@mcn-inc.com. |
